The Evans Halshaw, Stratstone and Car Store car retail businesses will have a “powered by Pendragon” prefix added to their name as part of a rebrand of the AM100 car retail group aiming to add confidence to car buying consumers.
The Advertising Standards Authority (ASA) has banned a car retailer’s adverts which described pre-registered vehicles as 'new' after a complaint branded the marketing as "misleading".
Citroen has launched a new television advertising campaign for its flagship C5 Aircross SUV, boosting awareness as revised models hit dealerships.
Motors.co.uk, Gumtree and eBay have come together under one brand, the eBay Motors Group, and will enable motor retailers to access their broad range of vehicle advertising services from a single point from 2020.
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
To celebrate its 60th birthday, Fords of Winsford has produced a new 30 second TV and radio campaign for ITV Granada.
A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
Modix has announced it has signed a new partnership with Toyota GB which will see its AdBox marketing solution rolled out across the Japanese brand’s dealer network.
CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
The UK’s automotive industry is one of the most important and profitable sectors in the country with nearly nine out of ten (88%) begin their purchase journey online.
New online motor finance broker FairSquare has launched a TV ad campaign focusing on its provision of ‘pain-free’ service online.
Macklin Motors Glasgow Central Nissan maintains close ties with Partick Thistle football club with the delivery of three Nissan Qashqais.
Vauxhall Motors has launched a new marketing campaign to promote its Grandland X flagship SUV campaign, maintaining its patriotic push with a ‘Keeps Calm, Carries On’ slogan.
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
