A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
Modix has announced it has signed a new partnership with Toyota GB which will see its AdBox marketing solution rolled out across the Japanese brand’s dealer network.
CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
The UK’s automotive industry is one of the most important and profitable sectors in the country with nearly nine out of ten (88%) begin their purchase journey online.
New online motor finance broker FairSquare has launched a TV ad campaign focusing on its provision of ‘pain-free’ service online.
Macklin Motors Glasgow Central Nissan maintains close ties with Partick Thistle football club with the delivery of three Nissan Qashqais.
Vauxhall Motors has launched a new marketing campaign to promote its Grandland X flagship SUV campaign, maintaining its patriotic push with a ‘Keeps Calm, Carries On’ slogan.
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
Mitsubishi Motors in the UK has launched the latest phase of its long-standing sponsorship of Channel 4’s Documentaries on 4 television programmes with a series of new adverts.
Suzuki has ended its successful marketing partnership with Saturday Night Takeaway hosts Ant McPartlin and Declan Donnelly.
The Independent Garage Association (IGA) is warning businesses to be aware of a new advertising scam.
Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
Carwow will attempt to drive custom to their partner car dealerships with the help of a £2 million advertising campaign set to run throughout Q1.
Auto Trader is preparing to promote its new monthly price search tool with a multimillion pound advertising campaign which gets underway on Christmas Day.
BMW has been told by the advertising watchdog not to make environmental claims about its products unless backed up with adequate facts.