advertising
-
Manufacturer 9 JanASA dismisses Mitsubishi Outlander PHEV TV advert complaints
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
-
Supplier News 2 Jan
Servicing Stop 70% off sale advert ‘misleading’, ASA finds
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
-
Opinion 19 OctHow can car dealers' online ads target the right audience? guest opinion
The UK’s automotive industry is one of the most important and profitable sectors in the country with nearly nine out of ten (88%) begin their purchase journey online.
-
Supplier News 21 SepFairSquare online finance platform launches TV advertising campaign
New online motor finance broker FairSquare has launched a TV ad campaign focusing on its provision of ‘pain-free’ service online.
-
Car Dealer News 29 AugMacklin Motors Glasgow supports Partick Thistle FC
Macklin Motors Glasgow Central Nissan maintains close ties with Partick Thistle football club with the delivery of three Nissan Qashqais.
-
Manufacturer 15 AugVauxhall Motors launches Grandland X ‘Keeps Calm, Carries On’ campaign
Vauxhall Motors has launched a new marketing campaign to promote its Grandland X flagship SUV campaign, maintaining its patriotic push with a ‘Keeps Calm, Carries On’ slogan.
-
Manufacturer 13 JulMazda TV advertising boosted by Film4 sponsorship deal
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
-
Latest News 24 MayASA bans The Car People advert claiming cars are checked by eight ‘specialists’
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
-
Digital Marketing 8 MayMitsubishi launches 'absorbing' Channel 4 advertising campaign
Mitsubishi Motors in the UK has launched the latest phase of its long-standing sponsorship of Channel 4’s Documentaries on 4 television programmes with a series of new adverts.
-
Manufacturer 26 MarSuzuki ends partnership with Saturday Night Takeaway hosts Ant and Dec
Suzuki has ended its successful marketing partnership with Saturday Night Takeaway hosts Ant McPartlin and Declan Donnelly.
-
Car Dealer News 30 JanIndependent garages should beware of advertising scammers, warns IGA
The Independent Garage Association (IGA) is warning businesses to be aware of a new advertising scam.
-
Used Cars 8 Jan
Widespread refund demands could follow used car dealer mis-selling allegations
Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
-
Digital Marketing 2 JanCarwow commences £2m Q1 advertising push
Carwow will attempt to drive custom to their partner car dealerships with the help of a £2 million advertising campaign set to run throughout Q1.
-
Supplier News 20 DecChristmas Day campaign launch for Auto Trader monthly price search
Auto Trader is preparing to promote its new monthly price search tool with a multimillion pound advertising campaign which gets underway on Christmas Day.
-
Digital Marketing 7 DecCustomer testimonials on Facebook get BMW into hot water with ad watchdog over unsubstantiated environmental claims
BMW has been told by the advertising watchdog not to make environmental claims about its products unless backed up with adequate facts.
-
Supplier News 31 AugAdvertising watchdog backs MotorCheck in defending pricing ad against Cap HPI complaint
Car history check website MotorCheck has successfully defended its advertising against a Cap HPI claim it was misleading.
-
Manufacturer 17 MayAd watchdog rules Volvo safety paint ad misleading
Volvo has been barred from showing an ad for reflective safety paint after it was judged to be misleading and confusing to consumers.
-
Aftersales 10 MayEuro Car Parts 'sheep' ad did not condone reckless or dangerous driving, watchdogs rule
Advertising watchdogs have rejected complaints a Euro Car Parts television ad promoted reckless and dangerous driving.
-
Latest News 9 MayAdvertisements influence a quarter of car buyers, says The Motor Ombudsman
A quarter of car buyers are swayed by adverts, according to the latest survey conducted by The Motor Ombudsman.
-
Manufacturer 20 MarNissan launches 'Meet the Accomplice' Micra advertising campaign
Nissan is hoping that customers will be on the run to showrooms to buy a new Micra following exposure to its Bonnie and Clyde-themed advertising campaign.
