Vauxhall Motors managing director Stephen Norman has admitted “I’ve made many, many, many mistakes” in a candid interview which reflected on his career in automotive marketing.
Speakers at AM's Automotive Retail Congress told dealers they must change now to stay relevant through electrification, MaaS, and new finance rules
Give workers flexibility on social media, but ensure you protect your business reputation
The busiest river crossing in Hampshire, the Itchen Bridge, is where car dealer Richmond Motor Group is promoting its recent partnership with MG Motor UK.
Jack Barclay Bentley will be hosting a free exhibition of James Bond rarities, including original Bond cars and Ian Fleming first editions.
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
Facebook is proving to be a “valuable tool for dealers” as a recent study showed 44% of potential buyers discovered new cars through its apps, Dragon2000 revealed.
Motorpoint has put itself at the top of the podium for marketing exposure by support vehicles for a series of high-profile charity runs to be held over the next six months.
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
Mitsubishi Motors in the UK has appointed Katie Dulake as its new general manager of marketing and communications.
CarGurus claims to have driven lead generation growth of upto 32% for car retailers through a new paid-for search offering launched as a result of its new partnership with Google.
PSA Group has appointed Thierry Koskas as its new senior vice-president of sales and marketing.
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
