Marketing & CRM - Page 5
Used EV specialists share (some) of their secrets to car retail success
While franchised dealers have been busy preparing to sell and service new electric vehicles (EVs) for a while now, used car specialists have also started to carve themselves a niche in the market.
Lexus enters Motability scheme with aim to grow sales to disabled people
Premium brand Lexus has joined the UK's Motability Scheme and is offering its self-charging hybrid UX 250h F Sport Design initially to scheme members, who receive a mobility allowance through the Department of Work and Pensions to help them with disabilities and mobility issues.
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
PHEVs falter as soaring fuel prices and supply issues prompt car buyers to go EV
New car buyers are leapfrogging plug-in hybrids (PHEV) in favour of a faster electric vehicle (EV) switch as soaring fuel prices and manufacturing constraints app to the appeal of zero-emission transport.
Have 'traditional' car retailers disrupted online operators like Cazoo and Carzam?
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?
Mercedes-Benz to axe 10% of car dealerships as part of 2025 agency model switch
Mercedes-Benz has revealed a plan to axe up to 20% of its German franchised dealerships and 10% of its global network by 2025 as part of its shift to a direct, agency model retail model.
Swift action needed from car retailers when used market changes gear
The used car market has been enjoying stellar growth over the past two years as demand has outstripped supply; there has been a lack of new vehicle availability and more buyers are willing to pay a premium.
The price is right: delivering margin in a turbulent used car retail sector
With retailers operating in an increasingly challenging used car environment where stock is in short supply and prices are continually adjusting, it has become even more imperative to price used vehicles correctly to both maximise margins and maintain stock turn.