Marketing & CRM - Page 19
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Leveraging data can hand power back to car dealers, says Salesforce
Automotive retailers that can leverage their customer data will be best placed to face any future challenges with the automotive retail model, according to customer relationship management (CRM) specialists Salesforce.
ASA rejects SMTA’s Cazoo ‘new car’ subscription advert complaint
The Advertising Standards Authority (ASA) has rejected a complaint from the Scottish Motor Trade Association (SMTA) which contested Cazoo’s claims that the vehicles it offers for subscription were not “new cars”.
AM News Show Podcast: car dealers will gain vital insight at AM Live 2021
Waylands Automotive chief executive John O'Hanlon and IMDA founder member Umesh Samani have told the AM News Show Podcast that AM Live is a vital source of insight and advice for the car retailers.
Learn innovative new ways to target car buyers on the road at AM Live
Car retailers can learn innovative new ways to connect and market to drivers that are on the road as part of a specialist digital session at next month’s AM Live at the NEC on November 11.