Pricing a car correctly is intricately linked with stock turn and profitability – we asked dealers how they hit the sweet spot
John Matthews, business development director, Retail Automotive Alliance, on how the RAA helps non-PLC dealer groups to punch above their weight
Digitisation is transforming the way the automotive industry works. OEMs lead the charge with new digital platforms and dedicated chief digital officers.
Salespeople need new digital skills, but experience should not be overlooked.
Franchised car dealers using social media are being urged to implement a social media policy to avoid reputational damage.
Inchcape UK’s Mercedes-Benz of Coventry exhibited for the first time at Motofest Coventry with a bright green Mercedes AMG GTR.
Aftersales departments are enjoying a surge in digital innovation that can increase revenues and improve retention.
Auto Trader has announced pre-tax profits of £211 million from £330m revenues during the year to March 31.
Dealers and manufacturers can avail of a growing toolkit to keep pace with changing technology and consumer behaviour
Vauxhall is launching a new “Made in Britain” ad campaign in a bid to boost Astra sales amid faltering demanding for the UK-built hatchback.
This short film from Marketing Delivery looks at how car dealerships can effectively promote their businesses using social media like Facebook and Twitter.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
The Motor Ombudsman has introduced an online training course on the General Data Protection Regulation (GDPR), tailored to the requirements of garages.
Many business advisors and leading automotive consultancy firms have fundamentally misguided thousands of car dealerships across the UK, with regards to GDPR.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
Startline Motor Finance has welcomed Kevin Mooney as its new head of business intelligence to provide “expert data analysis”.
GDPR has been putting the frighteners on virtually every business in the UK for the past 12 months and with D-day finally on the horizon, there’s no escaping the panic any time soon.
Chorley Group's new Digital Response Team has completed 75% of all its sales at times traditionally considered 'outside of office hours' after introducing late-night car buying to meet the changing needs of its customers.
Motors.co.uk and GForces have teamed up to help used vehicle dealers connect with customers on Facebook Marketplace - delivering enhanced customer reach.
If you ask the average consumer about car insurance, it’s very possible the answer will include an audible huff of frustration, followed by an expression of exasperation.
Franchised dealers hold inaccurate or incomplete records for 30% of their customers, according to Marketing Delivery research.
Close Brothers Motor Finance has issued its top five tips to help car dealers achieve GDPR compliance after identifying a need for a quick and easy guide to the new legislation.
Every digital marketer has a list of what car dealers should and should not do on social media. AM assembles the most common advice
Tony Patterson, the director of automotive at Summit Media, on how the motor retail industry is becoming more open-minded about e-commerce and new ideas
Mon Motors' Cardiff Audi dealership got a taste of the lead-generating benefits of customer events when it marked the launch of the RS4 with a Welsh food event for more than 50 VIP guests.
