Marketing & CRM - Page 12
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AM News Show: Mazda UK’s online retail launch and agency model’s imperfect fit
Mazda UK sales director Peter Allibon has discussed the Japanese brand’s challenging launch of online retail, its direct vehicle imports to the UK and agency model retail in a wide-ranging interview with the AM News Show.
Vertu Motors ‘book club’ stuck on crucial chapter, says CEO Robert Forrester
A Vertu Motors ‘book club’ which helps to develop the PLC’s leadership and strategic direction is stuck on a challenging chapter as it targets a pinpoint focus on customer retention in 2022.
Buyacar CEO Andy Oldham leaves business as it stops selling used cars online
Buyacar founder Andy Oldham has left his position with the business’s new owner, Autovia, after a new strategic direction brought an end to the platform’s online sale of used cars and motor finance.
NFDA Driving Digital: Arnold Clark, Pendragon and Auto Trader leaders in speaker line-up
Arnold Clark chief executive Eddie Hawthorne, Pendragon chief marketing officer Kim Costello and Auto Trader’s chief operations officer Catherine Faiers are among the headline speakers at this year’s Driving Digital conference.
AM News Show: Sandicliffe’s Kat Lord and Waylands Automotive’s April Wyatt
Car retailers are having to get “more creative” in their customer communications as limited vehicle supplies call for a more flexible sales strategy, the latest AM News Show Podcast has been told.
BBC Watchdog investigation calls Cazoo’s 300-point checks into question
A BBC Watchdog investigation has called into question online car retailer Cazoo’s 300-point check on all its vehicles after failing to uncover documentary evidence of such scrutiny being carried out.