Marketing & CRM - Page 13
News
News
AM Podcast: ‘Agency is the most water-tight way to deliver omnichannel car retail’
ICDP managing director Steve Young has asserted that the agency retail model is the “most water-tight” way to deliver the omnichannel retail experience that modern car buyers expect.
AM News Show podcast
17 Mar 2022
News
Car dealers ‘missing out on the full potential of digital retail’, report finds
Many car dealers are still “missing out on the full potential of digital retailing” according to a joint report created by Auto Trader, ICDP and the National Franchised Dealers Association (NFDA).
Digital Marketing
4 Mar 2022
News
Making every call count remains key in car retail's omnichannel age, opinion
Despite our changing habits as consumers, as we embrace digital channels, many of us still want to experience a face-to-face interaction for that moment when we sign on the dotted line for a new car.
opinion
18 Feb 2022