Citroën UK has partnered with Channel 4’s hit TV series Gogglebox as CarGurus looks to drive confidence among car buyers in two new televised advertising campaigns.
Auto Trader suffered a 29% decline in revenues and 38% reduction in operating profit as it acted to mitigate the impact of COVID-19 on its car retail customers, its 2020 annual financial results have revealed.
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
Motors.co.uk will run a series of adverts across Absolute Radio, Magic Radio, MotherBaby and Car, as part of its multi-million pound ‘Search Less. Live More.’ campaign.
A Doncaster car dealer who sold mis-sold a previously written-off Vauxhall Corsa and misrepresented 33 more cars has been handed and 18-month suspended prison sentence.
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
Peter Vardy Group has become the principal sponsor for the Scotland national team in a four-year deal commencing in the summer of 2021.
The Advertising Standards Authority (ASA) has reasserted Vauxhall’s claim of being a “British Brand since 1903” in its latest TV marketing campaign.
Buyacar chief executive Andy Oldham said his focus remains on “supporting dealers” as he leads the new Autovia venture to fuse its ecommerce offering with the publishing firepower of Dennis publishing’s automotive titles.
A new TV advert from Motors.co.uk will air tonight for the first time, across ITV, Sky and Channel 4.
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Changes set to be introduced to the Auto Trader platform in May will flag-up additional fees charged by car retailers in an effort to make online sales more “fair, consistent and transparent for car buyers”.
Arnold Clark has partnered with Channel 4 to sponsor its TV drama and Walter Presents content throughout 2021.
Motorpoint will go live with a new television advertising campaign on Boxing Day, side-stepping the use of a ‘Your Car, Your Way’ slogan which created tensions with Pendragon.
Seat’s Cupra breakaway performance brand is set to accelerate its profile growth with the launch of a television advertising campaign for its new Formentor SUV.
Ex-Liverpool and England footballer Jamie Redknapp features in a series of heycar TV adverts in a marketing campaign launched in partnership with Sky Media.
A Trade Centre Group radio advert said to have placed PCP finance terms at the start in an effort for added prominence has been banned by the Advertising Standards Authority (ASA).
Cazoo will launch a series of new TV and radio adverts this weekend as part of its ongoing multi-million-pound marketing campaign.
Pendragon officials have been left “angry and confused” by the launch of a Motorpoint television advertising campaign which features a near-identical slogan to its own, AM understands.
Low Cost Vans has unveiled the launch of its first ever television advertising campaign through Sky Media’s SME Support Scheme.
