advertising
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Digital Marketing 4 FebArnold Clark secures 'multi-million pound' Channel 4 TV drama sponsorship
Arnold Clark has partnered with Channel 4 to sponsor its TV drama and Walter Presents content throughout 2021.
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Digital Marketing 23 DecNew Motorpoint TV ad campaign to launch on Boxing Day
Motorpoint will go live with a new television advertising campaign on Boxing Day, side-stepping the use of a ‘Your Car, Your Way’ slogan which created tensions with Pendragon.
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Manufacturer 13 NovCupra to accelerate performance with Formentor TV ad campaign
Seat’s Cupra breakaway performance brand is set to accelerate its profile growth with the launch of a television advertising campaign for its new Formentor SUV.
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Digital Marketing 2 OctSky Media announces TV partnership with heycar featuring Jamie Redknapp
Ex-Liverpool and England footballer Jamie Redknapp features in a series of heycar TV adverts in a marketing campaign launched in partnership with Sky Media.
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News 23 SepTrade Centre UK radio advert banned due to ‘ambiguous’ finance T&Cs
A Trade Centre Group radio advert said to have placed PCP finance terms at the start in an effort for added prominence has been banned by the Advertising Standards Authority (ASA).
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Digital Marketing 4 SepCazoo accelerates national marketing push across TV, radio and print
Cazoo will launch a series of new TV and radio adverts this weekend as part of its ongoing multi-million-pound marketing campaign.
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Car Dealer News 28 AugPendragon 'angered' by ‘identical’ Motorpoint car sales advertising slogan
Pendragon officials have been left “angry and confused” by the launch of a Motorpoint television advertising campaign which features a near-identical slogan to its own, AM understands.
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Digital Marketing 22 JulLow Cost Vans unveils first TV advertising campaign
Low Cost Vans has unveiled the launch of its first ever television advertising campaign through Sky Media’s SME Support Scheme.
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Car Dealer News 29 JunPendragon rebrand to ‘power’ Evans Halshaw, Stratstone and Car Store
The Evans Halshaw, Stratstone and Car Store car retail businesses will have a “powered by Pendragon” prefix added to their name as part of a rebrand of the AM100 car retail group aiming to add confidence to car buying consumers.
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Digital Marketing 6 MarASA rules against advert describing pre-registered cars as 'new'
The Advertising Standards Authority (ASA) has banned a car retailer’s adverts which described pre-registered vehicles as 'new' after a complaint branded the marketing as "misleading".
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Manufacturer 7 JanCitroen launches new ad campaign for C5 Aircross
Citroen has launched a new television advertising campaign for its flagship C5 Aircross SUV, boosting awareness as revised models hit dealerships.
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Supplier News 25 NovEbay Motors Group is new brand in UK vehicle advertising sector
Motors.co.uk, Gumtree and eBay have come together under one brand, the eBay Motors Group, and will enable motor retailers to access their broad range of vehicle advertising services from a single point from 2020.
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Car Dealer News 29 May
Sexual pun lands independent Porsche repairer in trouble with advertising watchdog
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
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Car Dealer News 7 MayWatch: Fords of Winsford celebrates 60th anniversary with TV ad campaign
To celebrate its 60th birthday, Fords of Winsford has produced a new 30 second TV and radio campaign for ITV Granada.
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Digital Marketing 10 AprSuzuki Vitara off-road ‘doughnut’ advert did not encourage reckless driving
A Suzuki Vitara television advert which showed a driver smiling broadly as he steered the SUV onto an off-road track and selecting ‘sport’ mode did not encourage reckless driving, the Advertising Standards Authority (ASA) has found.
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Digital Marketing 4 Apr
Dacia advert’s ‘distasteful’ placement next to War Memorial prompts fine
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
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Digital Marketing 28 FebRenault topped European car marketing spend rankings in 2018
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
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Digital Marketing 20 Feb
Carwow, Motorline and Autorama adverts banned by the ASA
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
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Digital Marketing 7 FebToyota rolls out Modix AdBox marketing across dealer network
Modix has announced it has signed a new partnership with Toyota GB which will see its AdBox marketing solution rolled out across the Japanese brand’s dealer network.
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Used Cars 10 JanWatch: CarGurus launches first UK TV ad campaign
CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
