Marketing & CRM - Page 9
BCA cinch platform accused of ‘monetising dealers’
BCA has been met with a backlash from car dealers following its decision to relaunch its cinch marketing platform as an online car retailer perceived to be in direct competition with its traditional remarketing customers.
Renault UK MD Vincent Tourette: 'My biggest concern remains a hard Brexit'
COVID-19 may have stalled the car retail sector for three months and plunged the UK into the most severe economic contraction on record, but Renault UK managing director Vincent Tourette still fears the effects of a “very hard Brexit” even more.
Snows Motor Group CEO Stephen Snow on becoming 'leaner and more efficient'
When Snows Motor Group completed a restructure of its leadership team at the turn of the year its new leaders had no idea they would soon be called upon to fast-track a transformation of the business.
AM Round Table: Tensions rise among car dealers as margins fall
Relationships between franchised car retailers and their manufacturer partners show signs of strain due to shrinking margins, if conversations at the AM Awards 2020 round table meeting are anything to go by.