Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
Most customers make decisions they cannot affect and learning how to nudge their thought processes can give dealers an edge, says Susannah Schofield.
CarCliq has hired former Auto Trader and Cap Automotive executive Ben Maguire as its new managing director.
HR Owen has struck up a partnership with Premier Sports Network in a deal that will see the leading luxury dealer group offer private driver training to football stars.
Arnold Clark’s head of marketing paid tribute to the “quality and creativity” of her team after bringing home the Drum Marketing Awards’ In-house Marketing Team of the Year accolade.
Seat is offering customers an additional £500 deposit contribution towards the purchase of all of its new car range as part of its ‘Beautifully Made May event’.
Tootle.co.uk is set to launch a £300,000 nationwide ad campaign as it attempts to match more private vehicle sellers with retailers.
Game of Thrones fans will flock to Donalds Volvo Ipswich when the businesses showroom turns film set to host the hit TV series’ iron throne.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Car search engine Carsnip has promised to help dealers challenge the traditional classified advertising websites by directly connecting them with buyers.
DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues