Japanese and Korean manufacturers came out top for how retailers rated the competitiveness of their retail finance offers in the National Franchised Dealers Association (NFDA)’s latest Winter 2019/20 Dealer Attitude Survey (DAS).
Kia Motors has pulled away from the car manufacturer pack to become the highest rated franchise among UK car dealers in the NFDA Dealer Attitude Survey Summer 2018 - reclaiming its title from a faltering Mercedes-Benz.
Car dealers’ relationships with their manufacturer partners have suffered “further deterioration” amid the current uncertainty of the retail market, according to the latest results of the NFDA’s biannual Dealer Attitude Survey.
Franchised dealers are still struggling to overcome the perception of being a more expensive aftersales option than their independent counterparts, according to Autumn 2017 NFDA Consumer Attitude Survey.
Citroen UK brand director Bekir Hassan wants the brand to be a top ten seller in the UK’s B-segment when the new C3 bolsters its range from January – branding the current model’s sales performance as “very poor”.
A “young network” is affecting Hyundai’s return on sale figures but a new wave of product and a new marketing strategy will help boost dealer fortunes, says president and chief executive Tony Whitehorn.
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