Marketing & CRM - Page 15
All articles
Car dealers ‘missing out on the full potential of digital retail’, report finds
Many car dealers are still “missing out on the full potential of digital retailing” according to a joint report created by Auto Trader, ICDP and the National Franchised Dealers Association (NFDA).
Making every call count remains key in car retail's omnichannel age, opinion
Despite our changing habits as consumers, as we embrace digital channels, many of us still want to experience a face-to-face interaction for that moment when we sign on the dotted line for a new car.
NFDA Drive My Career leads apprentices in social media takeover
The National Franchised Dealers Association’s (NFDA) Drive My Career initiative is once again rallying apprentices to take part in a social media takeover to highlight employment opportunities in automotive retail.
Fixed rate finance model makes franchised car retailers 'transparent and fair'
The future of franchised retailers’ motor finance FCA ruling on discretionary commissions has lead to greater transparency, but few dealers are reporting any noticeable variation to income as a result.
Independent car dealers' flexibility paid dividends after finance regulation changes
Independent used car dealerships and supermarkets have been best positioned to adapt to the Financial Conduct Authority (FCA) rule banning discretionary commission models that was brought into force last January.