Marketing & CRM - Page 15
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NFDA Driving Digital: Arnold Clark, Pendragon and Auto Trader leaders in speaker line-up
Arnold Clark chief executive Eddie Hawthorne, Pendragon chief marketing officer Kim Costello and Auto Trader’s chief operations officer Catherine Faiers are among the headline speakers at this year’s Driving Digital conference.
AM News Show: Sandicliffe’s Kat Lord and Waylands Automotive’s April Wyatt
Car retailers are having to get “more creative” in their customer communications as limited vehicle supplies call for a more flexible sales strategy, the latest AM News Show Podcast has been told.
Are part-exchanges keeping pace with car retail's omnichannel customer journey?
There are now more avenues for car dealerships to sell their vehicles than ever before but has the part-exchange process truly embraced the transparency of a truly omnichannel customer journey?
BBC Watchdog investigation calls Cazoo’s 300-point checks into question
A BBC Watchdog investigation has called into question online car retailer Cazoo’s 300-point check on all its vehicles after failing to uncover documentary evidence of such scrutiny being carried out.
AM Podcast: ‘Agency is the most water-tight way to deliver omnichannel car retail’
ICDP managing director Steve Young has asserted that the agency retail model is the “most water-tight” way to deliver the omnichannel retail experience that modern car buyers expect.