Carwow has launched a £1.2 million advertising campaign across television and radio with the catch-line ‘car buying with you in the driving seat’
Ten years after Motors.co.uk first entered the UK market the online car trading platform has taken time to reflect on the changing nature of the automotive industry.
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
EnquiryMax has partnered with data management software specialist Autofutura as both businesses bid to enter a phase of international expansion.
What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
What Car? has launched its online new car sales portal after partnering with 500 UK-wide dealers to deliver a range of offers to its 2.2 million website users.
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
Toyota GB has commissioned one of the biggest advertising campaign sin its history to launch the C-HR crossover across TV, cinema, social media and display advertising.
Motors.co.uk has told car dealers not to leave customers out in the cold over the festive by updating their answerphone messages in preparation for a rise in post-Christmas enquiries.
The NFDA and Trusted Dealers has joined forces to encourage dealers to prepare for “draconian” new General Data Protection Regulations (GDPR), which could see dealers facing fines of up to £20 million.
A speedy new website has boosted online views by 12.5% and dealer leads from visitors by 14.5%, according to Motors.co.uk.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Big Cars owner Adam Stott has been recognised by Amazon and the Confederation of British Industry as being among the UK’s most successful entrepreneurs.
Manufacturer monopolised access to vehicle data jeopardises competition, innovation and consumer choice according to a coalition of insurers, the automotive aftermarket, dealers, leasing companies and consumers.
One of the UK’s top horsewomen and a member of the 2016 Olympic Team GB, Pippa Funnell MBE has become the first brand ambassador for 4x4 manufacturer SsangYong.
How well and how quickly you manage your leads is more important than how you generate them, whether in business or private sales.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
Farnell Jaguar Land Rover Bradford tuk tuk no chances with marketing when it teamed up with the National Asian Wedding Show to offer two lucky couples to win his and her Ranger Rovers for their wedding day.
PSA Group is in talks to buy an online used car retailer as it targets 800,000 used car sales by 2021.
The growth in digital marketing and online services among motor retailers has seen some suppliers massively expand their user base.
Toyota has launched an all-new version of its “Treat it with Respect” television adverts to promote the Yaris hatchback – six years after the slogan’s last outing.
What Car? is looking to attract dealers to its newly-developed New Car Buyer Marketplace with the promise of exposure to 2.5 million unique monthly users.
Putting data at the heart of your stocking policy will reap richer rewards than relying on gut instinct alone.
The digital route to marketing is increasingly important, but other channels can be equally effective. The experts point the way to a proven strategy.
UK consumers are increasingly embracing Snapchat and Instagram.
