Marketing & CRM - Page 27
News
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Used Cars NI promotes Stephen Kelly to MD amid digital retail acceleration
Online used car marketplace Used Cards NI has promoted Stephen Kelly into the role of managing director as it looks to capitalise on accelerated mobile browsing habits and increasing online purchases.
What women want: automotive retail's drive to digital doesn't discriminate
In the first of two specially-written AM 'guest opinion' posts to mark International Women's Day, Jacqui Barker head of commercial at drivvn, explains why the drive towards digital and greater diversity in the workforce is set to transform car retail.
Almost two-thirds of in-market car buyers now poised for April 12 purchase
A What Car? survey of 2,359 in-market car buyers has found that 59% are now poised to purchase on April 12 following Prime Minister Boris Johnson’s announcement on the re-opening of retail after COVID-19 ‘Lockdown 3’.
Peugeot moves ‘upmarket’ with new logo and car dealership corporate identity
Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.
Connecting the ecosystem: making automotive retail faster and smarter
In today’s world, technology has the power to transform customer experiences and relationships, but the car buying and servicing progress may still be viewed as inconvenient and impersonal by many customers.