Cazoo has kicked-off its plan to cut its marketing costs as part of its bid to save £200 million per year with the loss of its high-profile Premier League shirt sponsorship deal with Everton FC.
It’s been a busy few weeks for headlines covering the demise of Carzam and a £200m cost reduction programme at Cazoo.
Carwow founder and chief executive James Hind has told AM that the online car marketplace might go public to raise more funds but added that “now is not a great time”.
Auto Trader has urged car retailers not to “jump to rash conclusions about the health of the market” after car price rises eased in May with the prospect of tough times ahead for car buying consumers.
A Scottish Football sponsorship feud involving Rangers Football Club, Parks Motor Group and cinch may have boosted the online car retailers profile, a YouGov poll suggests.
New car buyers are leapfrogging plug-in hybrids (PHEV) in favour of a faster electric vehicle (EV) switch as soaring fuel prices and manufacturing constraints app to the appeal of zero-emission transport.
Has the online used car retail bubble burst or have the UK’s established car retailers’ disrupted disruptors like Cazoo and Carzam with their ability to evolve and adapt to cater for the digital car buyer?
Carwow and Vauxhall have further extended their strategic partnership for the remainder of 2022.
Carzam founder Peter Waddell has blamed the faltering performance of online-only car retail businesses including Cazoo for the venture’s failure.
Carwow has seen a 113% increase in the proportion of consumers who place a formal enquiry for a used car after initially searching on the platform for a new car.
A nationwide survey by Alphera Financial Services has found that most UK car buyers are not ready to fully finalise their car finance agreements online.
As automotive retailing becomes a more omnichannel experience, it’s important that businesses consider how their methods of communication address the needs and expectations of individual customers.
Polestar has launched a new customer referral programme in Europe, South Korea and the United States, which applies to all new vehicle purchase methods.
CitNOW Group is expanding its international portfolio with the acquisition of multi-channel messaging software platform, Web1on1.
Cinch is set to become Crystal Palace’s official shirt sponsor for the 2022/23 Premier League football season as part of a multi-year contract.
Auto Trader has revealed revenues up by 65% and pre-tax profit growth of 91% in a set of 2021/2022 annual financial results published this morning.
Auto Trader has entered a new partnership with Haymarket Automotive to power the used car pages on its Autocar and What Car? websites.
Dacia UK has “decommissioned” its pioneering online new car retail portal as it bids to improve its omnichannel customer journey for customers.
Mercedes-Benz has revealed a plan to axe up to 20% of its German franchised dealerships and 10% of its global network by 2025 as part of its shift to a direct, agency model retail model.
Carwow has continued its recent leadership recruitment drive with the appointment of Cupra and Seat UK commercial marketing manager Alistair White as its new head of sales.
Vauxhall is “at the vanguard of automotive retail” after one-in-five of its March new car sales resulted from customer orders placed online.
One-in-five new and used car buyers are putting off their next purchase as they feel the pinch of the cost of living crisis, eBay Motors Group research suggests.
Tesla has opened up part of its Supercharger charge point network to owners of electric vehicles (EV) produced by rival car manufacuring brands.
Lookers director Karen Prince has seen her children emerge as the stars of marketing imagery applied to the AM100 car retail group’s expanding range of home delivery vans.
Navigation and safety technology already freely accessed by motorists emerged as the services that the majority were most willing to pay for in a connected car study conducted by YouGov.
