Marketing & CRM - Page 27
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Car dealers set to be ‘disadvantaged’ by Google consumer privacy update
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
Polestar Spaces to open in Birmingham and Glasgow as EV brand forecasts 'big, big growth'
Polestar’s UK chief executive has told AM that the brand will expand its physical footprint with the opening of new Polestar Space facilities in Birmingham and Glasgow by the end of the year.
Lotus names Elise sports car replacement Emira and unveils new retail strategy
Lotus Cars has revealed that the name of the replacement for its Elise sports car will be Emira as it unveiled plans for growth and a new omnichannel retail strategy this morning (April 28).
New research highlights motorists’ connected car personal data concerns
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
Hendy Group and Vansdirect land BTCC sponsorships as Cazoo backs the St Leger Stakes
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
Aston Barclay may ‘turn traders away’ after success of physical car auctions' return
Aston Barclay managing director Martin Potter has said that the success of the remarketing provider’s return to physical auctions after ‘Lockdown 3’ could mean it has to “turn traders away”.
Cazoo appoints former Ocado, Fitness First and Virgin CFO in two board additions
Cazoo has appointed former Ocado chief financial officer Duncan Tatton-Brown and 23andMe founder and chief executive Anne Wojcicki to its board ahead of its £5bn public offering on the New York Stock Exchange.