Marketing
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Supplier News 10 Mar
Carsnip promises car search support to help dealers cut their classified advertising
Car search engine Carsnip has promised to help dealers challenge the traditional classified advertising websites by directly connecting them with buyers.
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Car Manufacturer News 4 Mar
DS3 exposed to thousands of shoppers at Westfield London shopping centre
DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
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Digital Marketing 25 Feb
Advertising watchdog warns retailers against promoting products not actually in stock
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
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Car Manufacturer News 23 FebUse of celebrities like Jude Law and Will.i.am helping us reach new customers says Lexus
Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
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Car Manufacturer News 16 FebLaunch of new DS3 supermini marked by marketing campaign with fashion icon Iris Apfel
DS Automobiles is launching the new DS3 supermini with an advertising campaign featuring 94-year-old fashion icon Iris Apfel.
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Car Model News 4 FebKia spends record amount on Sportage marketing
Kia Motors (UK) is investing £5 million on promotional activity on television, radio, web and print for the forthcoming Sportage.
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Car Manufacturer News 3 FebSuzuki gives a lift to the Dave Leicester Comedy Festival
Suzuki GB is backing the Dave Leicester Comedy Festival, which runs from today to February 21, by providing five fully liveried S-Cross SZ5 crossovers.
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Supplier News 22 Jan
Guest opinion: How can the automotive industry better utilise big data?
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
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Digital Marketing 22 DecAuto Trader aims to reach 25 million audience with TV ad campaign
Auto Trader is aiming to reach 25 million customers with a series of new TV adverts set to be screened from January 1.
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Car Manufacturer News 11 Dec
Formula E motorsport hoped to boost Jaguar's technology credentials
Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.
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Digital Marketing 1 DecAd blockers are forcing online marketing to get "smarter", say iVendi
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
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People News 19 NovIMI ramps up marketing campaign to push Professional Register
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
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Manufacturer 4 NovBMW rapped by ASA for television advert
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
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Car Dealer News 29 OctHendy Group puts Kia Soul EV into a panto
Hendy Group has sponsored Mayflower Theatre’s Christmas pantomime and has agreed the production will use a Kia Soul EV on stage as part of the show.
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Digital Marketing 7 OctToyota tops best brands list for automotive in 2015
Toyota has been named as the best automotive brand in world and the sixth best brand in the world.
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Aftersales 5 Oct
Arnold Clark-owned motor factors boosting part sales with snacks
Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts is providing snacks and soft drinks to businesses that buy parts at certain times of the day.
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Car Manufacturer News 20 AugHonda says 2015 is its comeback year
Honda has dubbed 2015 “the year of Honda” to mark an “unprecedented number of product launches”.
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Car Dealer News 17 Aug
Bishop Auckland show to highlight local car dealers' latest products
A show organised by the Bishop Aukland Town Team is planned to put new cars under shoppers’ noses this weekend.
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Car Dealer News 17 AugMotor Village backs Fulham FC
Motor Village UK has renewed its contract with Fulham FC of the Sky Bet Championship to become the club’s official car partner for the 2015-2016 season.
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Car Dealer News 11 AugDealers to share insight into tracking buyers through the digital customer journey
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
