Buying habits & trends - Page 6
All articles
News
'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
opinion
30 May 2022
News
AM News Show: Mazda UK’s online retail launch and agency model’s imperfect fit
Mazda UK sales director Peter Allibon has discussed the Japanese brand’s challenging launch of online retail, its direct vehicle imports to the UK and agency model retail in a wide-ranging interview with the AM News Show.
AM News Show podcast
18 May 2022