Buying habits & trends - Page 5
News
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Pendragon launches CarStore used car sites at 10 Morrisons and Homebase stores
Pendragon has broadened the footprint of its Sell Your Car and Click and Collect used car retail services with the opening of 10 Carstore Direct sites at Morrisons and Homebase stores across the UK.
Cazoo kicks-off marketing cuts with early end to Everton FC shirt sponsorship
Cazoo has kicked-off its plan to cut its marketing costs as part of its bid to save £200 million per year with the loss of its high-profile Premier League shirt sponsorship deal with Everton FC.
'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.