MG Motor UK has named Patrick Klaus Beyer as its new head of digital, responsible for digital marketing across the brand.
Software-driven transformation is expected to help OEMs in automotive gain 9% higher market share on average than their peers.
Carwow’s car buying comparison site Wizzle has surpassed 7,000 used vehicles available for dealers to buy directly from Carwow customers.
Throughout the COVID-19 pandemic more and more automakers have turned to the online world to sell their cars.
BCA's cinch online car retail platform has announced a new sponsorship deal with American Football's National Football League (NFL).
Alphera Financial Services has launched its new website to help improve the user experience for customers looking to self-serve their car finance online.
Wessex Garages has launched a multimedia campaign worth £100k to raise awareness of its new and used electric vehicle (EV) range.
Honda has created a giant set of rugby goalposts from its fleet of new cars to celebrate the launch of a new partnership with the Rugby Football Union (RFU) and England Rugby.
Arnold Clark, the UK's largest family-owned motor retailer, has begun sponsorship of ITV's BAFTA and NTA-winning TV show This Morning.
The 2015 Kia Sorento claimed the top spot for the fastest selling used car advertised on Auto Trader.
Car marketing platform Motors.co.uk is launching an utumn burst of TV advertising, which includes headline sponsorship of comedian Paul O'Grady's Saturday Night Line-Up on ITV.
James Taylor has been appointed Stellantis director for B2B for the UK to provide a coordinated approach for large fleet customers across the group’s brands.
The National Franchised Dealers Association’s (NFDA) Driving Digital event will take place on the same morning as the AM Awards on September 8.
The automotive industry is being urged to engage with World EV Day on September 9 to help highlight the role of electric vehicles in driving climate change.
Motorway has launched a multi-million pound marketing campaign spanning TV, outdoor, radio and digital channels.
Record used car prices are not deterring new car buyers from switching into a used alternative to avoid the lengthy lead times triggered by supply shortages, according to Auto Trader.
Former CarShop chief executive and Sytner Group board member Jonathan Dunkley has been appointed as senior strategic advisor at online car retailer Cazoo.
Used car sales surged by 19.4% last week as strengthening consumer confidence delivered strong online leads and “a consistent level of footfall at retailer showrooms”, according Cazana.
Specialist online car retail broker Motorfinity has partnered with Ford to offer discounts on its new vehicles to frontline workers.
In the wake of a COVID-prompted shift in the way car retailers engage with their customers a panel of experts are set to debate consumer enquiry best practice in an AM webinar tomorrow.
Social media has become a key mouthpiece for vulnerable customers and car retailers must be ready to identify their needs and respond with empathy, according to The Motor Ombudsman.
While the automotive industry attempts to keep day-to-day operations running, it is having to evaluate the megatrends and decide where to place its big bets.
Vertu Motors chief executive Robert Forester has revealed that he wore a 35-year-old wig worn by Benny Hill in Cagney and Lacey as part of his disguise for ITV’s Undercover Big Boss.
The coronavirus pandemic accelerated the pace of change in the UK’s motor retail industry and some observers now question whether many of the new habits will stick with consumers when everyday freedoms return.
Peter Vardy Group branding will appear on the sleeves of Edinburgh Rugby’s team shirts after the car retailer secured a four-year sponsoship deal ahead of this season’s major tournaments.
