Digital Marketing - Page 28
'Over by Easter': 12 months on from car retail’s COVID closures
When Arnold Clark chief executive Eddie Hawthorne openly conceded that he had initially felt the COVID-19 crisis would be “over by Easter”, it was clear that nobody in the sector could have imagined being in lockdown 12 months on.
Consumer confidence among used car buyers at ‘record levels’, says Auto Trader
Auto Trader has painted a positive picture of the car retail sector during March’s COVID-19 ‘Lockdown 3’, with consumer confidence reaching new heights and dealers trading at 90% of normal volumes.
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.