An about face by European authorities means dealer marketers and service centres fearing the worst from a forthcoming data law now have reason to be far more optimistic.
Data and analytics will be key business drivers for successful dealers who will eventually employ their own data scientists.
Exchange and Mart has appointed Jim Murray-Jones as general manager. At News UK automotive, he led the transformation of the Sun Motors and Driving websites.
Auto Trader is aiming to reach 25 million customers with a series of new TV adverts set to be screened from January 1.
Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.
AA Cars is rolling out CitNOW’s video technology to its online used car customers.
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
AM teamed up with Motoring.co.uk to find out how car consumer needs have changed
Growing use of ad blockers means that dealers will have to get increasingly sophisticated in their use of online marketing, said e-commerce specialist iVendi.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
Sales on Facebook and Twitter are still rare, but with 38 million social media accounts in the UK, independents would be short-sighted to ignore them
The IMI has signed up digital marketing agency Cyber Duck to run a six month consumer campaign about its Professional Register.
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Hendy Group has sponsored Mayflower Theatre’s Christmas pantomime and has agreed the production will use a Kia Soul EV on stage as part of the show.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Carfinance247 has launched a new service on its website that puts customers that have applied for finance in touch with dealers that can sell them a vehicle.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Toyota has been named as the best automotive brand in world and the sixth best brand in the world.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts is providing snacks and soft drinks to businesses that buy parts at certain times of the day.
The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.
Honda has dubbed 2015 “the year of Honda” to mark an “unprecedented number of product launches”.
