Marketing & CRM - Page 24
News
Car dealers set to be ‘disadvantaged’ by Google consumer privacy update
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
Polestar Spaces to open in Birmingham and Glasgow as EV brand forecasts 'big, big growth'
Polestar’s UK chief executive has told AM that the brand will expand its physical footprint with the opening of new Polestar Space facilities in Birmingham and Glasgow by the end of the year.
Lotus names Elise sports car replacement Emira and unveils new retail strategy
Lotus Cars has revealed that the name of the replacement for its Elise sports car will be Emira as it unveiled plans for growth and a new omnichannel retail strategy this morning (April 28).
New research highlights motorists’ connected car personal data concerns
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.