Social media is gaining in prominence as a way in which car buyers and service customers make their purchase decisions.
Auto Trader has formed a partnership with Reevoo in a bid to drive user generated content to the forefront of its adverts.
Motors.co.uk have launched a car advertising model with value-based pricing.
The Information Commissioner’s Office has handed used car retailer Concept Car Credit Limited a £40,000 after sending hundreds of thousands of unsolicited marketing text messages.
UK motor retailers spend huge sums on marketing, across traditional and digital channels. Is that money well spent?
Car dealers have boosted the number of sales they make upon an initial customer enquiry by 41% during the past year, according to enquiryMAX.
Auto Trader is aiming to help dealers attract a bigger finance audience with the introduction of trade adverts featuring an offer-driven finance calculator.
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
When I joined Google in 2011, after more than a decade in the automotive industry, it wasn’t the obvious choice.
Like all organisations that process personal data, motor dealers must comply with data protection legislation.
A Marshall BMW dealership repaired vandalism caused to a number of cars belonging to local residents after spotting evidence of their predicament on social media.
Exchange and Mart has launched a new dealer website build service offering the creation of a mobile responsive design to allow consumers the ability to search anywhere, any time.
Swansway Group is spreading the Easter spirit with visits from its very own chocolate-delivering bunny to worthy causes within its local communities.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
WMS Group used car scheme Safe and Sound has announced the national roll out of a multi-million pound marketing campaign designed to maximise leads, sales and profitability for its dealership network.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
Honda Motor Europe has been fined £13,000 by the Information Commissioner’s Office after breaching data protection laws with almost 290,000 “illegal” marketing emails.
Nissan is hoping that customers will be on the run to showrooms to buy a new Micra following exposure to its Bonnie and Clyde-themed advertising campaign.
Honda UK has admitted that there will be “major, major” changes within its dealer network as it prepares to spark the electrification of its range with the launch of a new hybrid vehicle next year.
The creators of a mobile-optimised app to connect retailers to aftersales customers is being offered as part of a free three-month trial.
HR Owen is all set to put a replica of Michael Schumacher’s 2001 season-dominating F1 car onto the tarmac of London after getting the purchase of the iconic racer “over the line”.
Lookers will get the world’s best badminton players motoring as the official car supplier to the 2017 YONEX All England Open Badminton Championships.
The recent closure of online used car marketplace Beepi.com points to why the dealer model can remain an integral part of car buying for many customers, according to Codeweavers.
As one of the few areas of retail which simply can't be conducted entirely online, car dealerships are physical retail spaces which are just as relevant today as they were before the rise (and rise) of online shopping.
Volkswagen UK has launched a ‘My Volkswagen’ app which gives owners and would-be customers the chance to configure cars, access their vehicles service records and track workshop bookings.
