Marketing & CRM - Page 11
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AM News Show: Tech-led supercar sales with HR Owen’s Brett Ward
Expectations of a seamless digital journey are set to be exceeded with new technology at HR Owen’s new multi-brand supercar showroom in Hatfield, chief technical officer Brett Ward has told the AM News Show.
Keyloop senior hires underpin Alliance digital transformation division launch
Keyloop has made a series of senior appointments to drive the success of a new Alliances division aiming to help accelerate digital transformation within large retail groups and car manufacturers.
‘Heart-pumping’ Toyota GR ad banned after complaints from green campaigners
A national newspaper advert aiming to showcase the “heart-pumping” excitement of Toyota’s GR Series of performance cars has been banned following a complaint to the Advertising Standards Authority (ASA) by green campaigners.
Used EV specialists share (some) of their secrets to car retail success
While franchised dealers have been busy preparing to sell and service new electric vehicles (EVs) for a while now, used car specialists have also started to carve themselves a niche in the market.
Lexus enters Motability scheme with aim to grow sales to disabled people
Premium brand Lexus has joined the UK's Motability Scheme and is offering its self-charging hybrid UX 250h F Sport Design initially to scheme members, who receive a mobility allowance through the Department of Work and Pensions to help them with disabilities and mobility issues.
Electric revolution: a fifth of car dealers claim they will never sell EVs
Electric vehicles (EV) look set to reshape the UK’s car retail sector in the years ahead, with a fifth of dealers telling Auto Trader that they will never sell purely battery-powered zero-emission vehicles.
Trade Centre Group radio advert banned over ‘misleading’ £20 car finance offer
A Trade Centre Group radio advert which claimed that the retailer was offering “hundreds of cars” for sale with finance repayments of £20-per-week has been banned by the Advertising Standards Agency (ASA).
Video: Showroom-stopping Chapelhouse performance celebrates Suzuki #GoodDifferent
Chapelhouse Motor Group staff have proved that they are signing to the song sheet of Suzuki’s new #GoodDifferent marketing campaign with a showroom-stopping barber shop quartet performance.