More than a third of car buyers have recorded their intention to “buy a new car as soon as possible”, despite the current COVID-19 ‘Lockdown 3’ restrictions.
Arnold Clark has partnered with Channel 4 to sponsor its TV drama and Walter Presents content throughout 2021.
New research from Ebay Motors Group has highlighted the importance of personalised, detailed and accurate email correspondence with buyers during lockdown.
The latest national lockdown has impacted car sales with a 36% decline in orders for new cars and 45% drop in used, according to lead management specialist Dealerweb.
A new whitepaper report published by Capgemini has determined that an agency model for franchised car retail, vehicle subscriptions and monetised customer data are now core elements of a sustainable automotive sector.
Dealers are increasingly communicating with customers via live video according to CitNOW, which reports a 244% increase in live sessions during the latest lockdown when compared to the Autumn lockdown period.
Offering car-buyers a seamless, end-to-end digital experience is vital for any business wishing to prosper in the automotive sector.
Hendy Group has partnered with Dorset-based former football manager turned pundit Harry Redknapp, naming him as a brand ambassador for its Land Rover dealerships.
A slowdown in consumers’ car buying activity and uncertainty when the current COVID-19 ‘Lockdown 3’ restrictions will end was the catalyst for a fall in used car trade prices in January.
AM100 retail group Marshall has agreed to sponsor three professional darts players for the 2021 season, while online used car seller heycar has confirmed it will sponsor this season’s FA Cup on BT Sport.
Auto Trader has reported a 1.6 million uplift in the volumes of visitors to its online car marketing platform and record consumer confidence amid KPIs which could indicate another post-lockdown sales boom.
Volkswagen Financial Services (VWFS) chief executive, Mike Todd, predicts that - aside from the impact of Brexit - three other key areas will continue to influence the automotive sector’s response post COVID-19.
The Big Motoring World used car supermarket business has reported that it managed to overcome the challenges of COVID-19 to increase its used car sales volumes in 2020.
CitNOW has refreshed its annual awards programme with a renewed focus on dealers’ digital communications.
Auto Trader has predicted that sales of new electric vehicles (EV) could surpass that of traditional petrol and diesel internal combustion engined (ICE) equivalents as soon as 2025.
Swansway Garages staff turned to their “iconic” Land Rover Defender demonstrator car to tow a fully-loaded car transporter free of snow and ice after it became stranded outside Stafford Land Rover this week.
Over three-quarters of car buyers have increased their use of car search websites to inform their next purchase during the COVID-19 coronavirus pandemic, according to research by eBay Motors Group.
Carzam has said that it is “on track” to complete more than 20,000 used car sales in its first full-year as GForces forecasted a doubling of digital sales for franchised retailers.
Stoneacre Motor Group has condemned a former employee whose racist Twitter rant about Home Secretary Priti Patel went viral over the weekend - branding his comments "as an act of hate crime".
The average value of a used car advertised on the Auto Trader website grew for a 37th consecutive week despite restrictions placed on the market by COVID-19 ‘Lockdown 3’.
Auto Trader is launching a new virtual forecourt on its website to help dealers enhance their digital presence.
The UK’s second Polestar Space has been created at Manchester’s Trafford Centre shopping mall as the rapid rate of new car retail location openings continues in ‘COVID-19 Lockdown 3’.
OEMS are being urged to make better use of customer data and scientific principles to improve their digital journeys, by Auto Zebra.
The Scottish Motor Trade Association (SMTA) has warned that Trading Standards operatives will be checking up on car retail operations to ensure test drives are not illegally conducted during COVID-19 ‘Lockdown 3’.
Digital services, such as online video, are improving aftersales conversions for dealers as consumers increasingly choose to interact with new technology.
