Marketing & CRM - Page 16
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Car retailers' aftersales retention relies on well-maintained customer data
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
10 minutes with... drivvn chief executive Peter Brown
In the latest of AM's '10 minutes with...' supplier insight interviews, drivvn chief executive Peter Brown discusses online car sales, the ominchannel customer journey and the influence of the agency retail model.
Supply and demand imbalance restrains car brands' Q1 finance offers
As Q1 draws to a close with what is likely to be a quieter than normal March plate change month, AM took a look at the new car finance offers being served up by some of the sector’s leading brands.
Car dealers ‘missing out on the full potential of digital retail’, report finds
Many car dealers are still “missing out on the full potential of digital retailing” according to a joint report created by Auto Trader, ICDP and the National Franchised Dealers Association (NFDA).
Making every call count remains key in car retail's omnichannel age, opinion
Despite our changing habits as consumers, as we embrace digital channels, many of us still want to experience a face-to-face interaction for that moment when we sign on the dotted line for a new car.