Chameleon Contact Specialists is continuing to expand its team in line with business growth.
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
Classifieds business Gumtree Motors is relaunching its website and introducing new packages designed to help franchised dealers stand out in its listings.
Dealers need to work harder to forge a distinctive online identity and reach customers anywhere any time, according to Codeweavers sales director Shaun Harris.
Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
Toyota GB will centralise its consumer data to develop projects which can improve customer experience through its new ConsumerOne program.
Whether you are a large franchised dealership or a smaller independent garage, you probably have a DMS and/or Enquiry Management System (EMS) in place.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
The question on whether the UK will adopt Brussel’s EU data law (GDPR) following Brexit has just got more complicated with government introducing a law ordering a complete review of direct marketing rules.
Infiniti has signed up Game of Thrones star Kit Harington to star in a short film with its Q60 coupe to help promote its rival to the BMW 4 Series and Audi A5.
Suzuki has launched TrackBack’s lead tracking and reporting system to its 155 UK dealer network.
Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
It’s a fantastic time to be in the automotive industry. Consumer confidence is at an all-time high and global sales are soaring.
Driver data, including phone numbers and addresses, appears to have been accessed by third parties not involved in the repair of the vehicle.
Millennials and Gen Z customers are more than twice as likely to use an online car search when buying a new car than the over-50s, a new census of car buyers claims.
CarCliq has hired former Auto Trader and Cap Automotive executive Ben Maguire as its new managing director.
HR Owen has struck up a partnership with Premier Sports Network in a deal that will see the leading luxury dealer group offer private driver training to football stars.
Arnold Clark’s head of marketing paid tribute to the “quality and creativity” of her team after bringing home the Drum Marketing Awards’ In-house Marketing Team of the Year accolade.
Seat is offering customers an additional £500 deposit contribution towards the purchase of all of its new car range as part of its ‘Beautifully Made May event’.
Tootle.co.uk is set to launch a £300,000 nationwide ad campaign as it attempts to match more private vehicle sellers with retailers.
Knowledge is power, or so the saying goes anyway. If that holds true, then today’s motor industry should be more powerful than it’s ever been.
