Auto Trader has announced a partnership with Trusted Dealers, the marketing channel operating under the umbrella of the National Franchised Dealers Association.
Car dealer group Arnold Clark was one of the most searched for brands in the UK automotive sector and had the largest social influence of any franchised dealer in 2014.
Large dealer groups and OEMs are beginning to put data as a more central pillar in their strategies, but the share of data with OEM partners is disjointed.
Monitoring your businesses’ influence on social media is not straightforward.
Peter Vardy has awarded students from Strathclyde Business School a £2000 cash prize, following a 12 week project to develop digital marketing ideas.
Car dealer Arnold Clark has agreed a three year sponsorship of the Ricoh Women's British Open golf tournament.
Peugeot UK has appointed Mark Pickles as its new marketing director.
Car manufacturers have been revealed as the fifth worst sector at keeping its customer data up to date.
Van dealers are expecting an uplift from the first ever TV sponsorship by Mercedes-Benz Vans.
Land Rover UK has shown it is not forgetting its farming roots and has appointed farmer and BBC TV’s Countryfile star Adam Henson as its brand ambassador.
Car dealers are being warned of the impact of forthcoming EU law on their freedoms to contact consumers – and the massive financial risk of ignoring them.
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
