News - Page 246
Consumer confidence among used car buyers at ‘record levels’, says Auto Trader
Auto Trader has painted a positive picture of the car retail sector during March’s COVID-19 ‘Lockdown 3’, with consumer confidence reaching new heights and dealers trading at 90% of normal volumes.
Follow the trends to find the road back to growth
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Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Multi-brand aftersales is an untapped opportunity for franchised car dealers, opinion
The automotive industry is, without question, going through a major period of change. The knock-on effect of the COVID-19 pandemic paired with a shift in consumer buying habits is challenging business leaders to squeeze the most out of their assets.