Marketing & CRM - Page 14
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BBC Watchdog investigation calls Cazoo’s 300-point checks into question
A BBC Watchdog investigation has called into question online car retailer Cazoo’s 300-point check on all its vehicles after failing to uncover documentary evidence of such scrutiny being carried out.
AM Podcast: ‘Agency is the most water-tight way to deliver omnichannel car retail’
ICDP managing director Steve Young has asserted that the agency retail model is the “most water-tight” way to deliver the omnichannel retail experience that modern car buyers expect.
Car retailers' aftersales retention relies on well-maintained customer data
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
10 minutes with... drivvn chief executive Peter Brown
In the latest of AM's '10 minutes with...' supplier insight interviews, drivvn chief executive Peter Brown discusses online car sales, the ominchannel customer journey and the influence of the agency retail model.
Supply and demand imbalance restrains car brands' Q1 finance offers
As Q1 draws to a close with what is likely to be a quieter than normal March plate change month, AM took a look at the new car finance offers being served up by some of the sector’s leading brands.