Social networks matter to dealers because they matter to customers said Erica Siestsma, of Digital Air Strike. But some fundamental mistakes are being made by retailers.
Game of Thrones fans will flock to Donalds Volvo Ipswich when the businesses showroom turns film set to host the hit TV series’ iron throne.
Stricter data protection rules have been adopted by the European Parliament to protect the privacy of drivers.
A YouGov poll has highlighted a generation gap amongst car buyers with 44% of respondents aged 55 and over not visiting classified websites when buying a car.
With the recent introduction of Alternative Dispute Resolution (ADR) legislation and the game-changing Consumer Rights Act 2015, the number of claims made by motorists against independent garages, franchise dealers and authorised repairers is on the rise.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
Fleet maintenance controllers are set to be better equipped to manage service, maintenance and repair (SMR) through an agreement by Fleet Assist and CarWeB.
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
Car search engine Carsnip has promised to help dealers challenge the traditional classified advertising websites by directly connecting them with buyers.
DS Automobiles is taking over the central atrium at Westfield London this weekend to showcase the new DS3 hatchback, DS3 Cabrio and DS3 Performance.
Advertising watchdog warns retailers about misleading consumers by advertising products online that are not in stock, after a Delticom Tyres, aka MyTyres, case.
Car manufacturers are failing to utilise the data being amassed by in-car systems that enable them to make real-time improvements to cars on the roads.
Lexus says its use of celebrities in its ad campaigns is helping the brand appeal to more people.
DS Automobiles is launching the new DS3 supermini with an advertising campaign featuring 94-year-old fashion icon Iris Apfel.
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.
Kia Motors (UK) is investing £5 million on promotional activity on television, radio, web and print for the forthcoming Sportage.
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
Suzuki GB is backing the Dave Leicester Comedy Festival, which runs from today to February 21, by providing five fully liveried S-Cross SZ5 crossovers.
Europe’s major independent automotive data publishing companies have joined forces to found a new European Industry Association to ensure fair access to information for aftersales operators.
How can the automotive industry better utilise big data? Jed Mole, European marketing director at Acxiom shares his views.
