Marketing & CRM - Page 3
Features
Habits for a lifetime: which car retail COVID lessons are here to stay?
The coronavirus pandemic accelerated the pace of change in the UK’s motor retail industry and some observers now question whether many of the new habits will stick with consumers when everyday freedoms return.
Have dealers and funding providers cleared COVID-hit car buyers' finance hurdles?
Motor finance companies and car dealers have borne the brunt of the COVID-19 pandemic, but how well have they overcome the challenge of motorists' 1.8 million requests for finance forbearance.
Are car retail’s new FCA regulations having the desired effect?
Six months on from the introduction of new Financial Conduct Authority (FCA) regulations, automotive retailers should be starting to see an impact on average commission levels as they adapt to a new way of working.
Agency model retail could free-up car dealers to pursue used car growth
Used car retail has long been an area of the market for retailers to show their entrepreneurial flair. But the focus on this area of the business could be even more important in the coming years.
What does a target-free agency model future hold for franchised car dealers?
The benefits of an agency-style model, where the new car journey is managed online and manufacturers pay a handling fee to retailers, largely outweighs the disadvantages, according to senior executives at dealer groups already experiencing mixed commissions at work in their businesses.
No stopping the march of car maker's 'surveillance capitalism'
Motorists have shown uncertainty about the transformation of car makers into tech companies and dealers could be left to explain their franchised partners’ ‘surveillance capitalism’, it has been claimed.
COVID positive: how car retailers improved their operations in ‘Lockdown 3’
Forced by the COVID-19 pandemic to adapt to changing restrictions including showroom closures and shifting sales online, most dealers have unlocked new ways of working, many of which will be here to stay.
5 minutes with... cinch retail director, Jason Cranswick
Following the cinch platform's re-launch as an online car retail rival to the likes of Cazoo and carzam, AM Magazine's Tom Sharpe sat down with retail director, Jason Cranswick, to learn more about its new direction.
Three key areas will define automotive's COVID-19 response, opinion
Volkswagen Financial Services (VWFS) chief executive, Mike Todd, predicts that - aside from the impact of Brexit - three other key areas will continue to influence the automotive sector’s response post COVID-19.
AM car dealer roundtable goes virtual to discuss COVID-19 challenges
Some car retailers are feeling the pressure as manufacturers demand they to get their digital houses in order to take advantage of any market recovery ahead of what is expected to be a tough Q4, according to delegates at AM’s first virtual round table (held before 'Lockdown 2').
LEVC: slow ULEZ roll-out a ‘frustration’ for fast-growing EV brand
Icon is a much over-used word in our modern world. Things that have only existed a few years are described as iconic, without having had the time to cement their place in their particular pantheon.
10 minutes with... Cameron Wade, Silver Bullet managing director
As part of AM's regular '10 minutes with...' automotive retail supplier interview series, Tom Seymour, discussed 2020's rapid shift towards online car retail and what the future might hold with Silver Bullet managing director, Cameron Wade.
BCA cinch platform accused of ‘monetising dealers’
BCA has been met with a backlash from car dealers following its decision to relaunch its cinch marketing platform as an online car retailer perceived to be in direct competition with its traditional remarketing customers.