Marketing & CRM - Page 28
News
Consumer confidence among used car buyers at ‘record levels’, says Auto Trader
Auto Trader has painted a positive picture of the car retail sector during March’s COVID-19 ‘Lockdown 3’, with consumer confidence reaching new heights and dealers trading at 90% of normal volumes.
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Used Cars NI promotes Stephen Kelly to MD amid digital retail acceleration
Online used car marketplace Used Cards NI has promoted Stephen Kelly into the role of managing director as it looks to capitalise on accelerated mobile browsing habits and increasing online purchases.
What women want: automotive retail's drive to digital doesn't discriminate
In the first of two specially-written AM 'guest opinion' posts to mark International Women's Day, Jacqui Barker head of commercial at drivvn, explains why the drive towards digital and greater diversity in the workforce is set to transform car retail.
Almost two-thirds of in-market car buyers now poised for April 12 purchase
A What Car? survey of 2,359 in-market car buyers has found that 59% are now poised to purchase on April 12 following Prime Minister Boris Johnson’s announcement on the re-opening of retail after COVID-19 ‘Lockdown 3’.