Marketing & CRM - Page 29
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Volkswagen accused of ‘deception’ after early April Fools' Day prank
Volkswagen has been accused of “deception” and spreading “misinformation” in the US following an early April Fool’s prank which suggested the German car brand was set for a ‘Voltswagen’ rebrand.
Autovia launch ties Buyacar's automotive ecommerce with Dennis Publishing reach
Buyacar chief executive Andy Oldham said his focus remains on “supporting dealers” as he leads the new Autovia venture to fuse its ecommerce offering with the publishing firepower of Dennis publishing’s automotive titles.
'Over by Easter': 12 months on from car retail’s COVID closures
When Arnold Clark chief executive Eddie Hawthorne openly conceded that he had initially felt the COVID-19 crisis would be “over by Easter”, it was clear that nobody in the sector could have imagined being in lockdown 12 months on.
Car dealers’ used car price adjustments ramp-up ahead of market reawakening
Growth in the value of used cars is beginning to stabilise despite signs of an acceleration in demand from consumers as the easing of COVID-19 ‘Lockdown 3’ draws nearer, according to Auto Trader.
Consumer confidence among used car buyers at ‘record levels’, says Auto Trader
Auto Trader has painted a positive picture of the car retail sector during March’s COVID-19 ‘Lockdown 3’, with consumer confidence reaching new heights and dealers trading at 90% of normal volumes.
Cazoo, heycar and Vanarama embrace football's car retail marketing opportunity
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.