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Add ‘magic touches’ to improve your customer service
Personal attention, engaged staff and a few tricks from the hospitality industry will keep customers coming back, AM Customer Service Summit delegates heard.
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Run your part-exchanges like a well-oiled machine
The internet has radically changed the part-exchange and disposal process for many dealers, from valuing trade-ins accurately to remarketing stock online.
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What’s your customer complaint strategy?
A good procedure for dealing with disgruntled consumers has always been advisable, but legislative changes have now made it a necessity for car dealers.
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Ten ways to handle complaints brilliantly
A good procedure for dealing with disgruntled consumers has always been advisable, but legislative changes have now made it a necessity for car dealers.
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What the motor trade can learn from low-cost airlines
Keep costs low, utilisation high and manage buyer expectations, former BMI Baby MD David Bryon told the AM Executive Breakfast Club.
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The differences between new and used car buyers
Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
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Car dealers must celebrate what they are good at, says Marks and Spencer customer service chief
Car dealers need to break down customer service into product, environment and service and then get the balance right, says Jo Moran, M&S customer service head
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Free breakfasts to foreign rescues - 10 amazing things dealers do for customers
Automotive Management quizzed car dealers to find out how they make their customers feel extra-special.
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‘Make the basics brilliant, then add magic touches’, car dealers advised
Sales is as much about the person as the product, former Virgin Airlines’ crew boss Linda Moir told the AM Executive Breakfast Club
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'Omnichannel is the route to success' - Sean Meehan, Boots
Car dealers need to balance consumer’s physical and digital expectations in order to strive ahead in an increasingly competitive market and crowded cyberspace, according to Sean Meehan, social media marketing manager, at leading High Street pharmacy-led health and beauty retailer Boots.
